The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back control of the d… Read More

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Especially given the relevance and the urgency of the subject we're going to be taking on over the program of this discussion as well, which is one that I assume is actually under-discussed. One that may if not raise some brows, yet might get you some puzzled loo… Read More